A performance-based job description (aka, a performance profile) describes the work that a person needs to successfully accomplish during the first year on the job. Most jobs can be fully described in 6-8 performance objectives.
These are in the form of “complete the detailed project plan for the new automated warehouse in 120 days.” This compares to the more traditional: “Must have 5+ years of logistics and supply chain management experience in high-volume consumer durables, plus 3 years of supervisory experience.”
People approach any task with one of two mindsets: what I call the “Be-Good” mindset, where your focus is on proving that you have a lot of ability and already know what you’re doing, and the “Get-Better” mindset, where your focus is on developing ability. You can think of it as the difference between wanting to prove that you are smart, and wanting to get smarter.
Stage 1: Possibility
You’re coming up with all the easy stuff. You might have some interesting starter ideas, but really, you probably have nothing. It feels like fun, free-range exploration. You’re probably saying to yourself, “Here’s a cool idea. Here’s another one. And another. Man, I’m pretty good.”
Stage 2: Doubt
As you begin to look at your ideas more closely, you realize, um… they’re actually not that great. Doubt sets in and uncertainty set in. You might become defensive, and start questioning the process, and yourself.
Stage 3: Agony
The most grueling of all steps in the creative process, this stage is a red-blooded struggle. Nothing seems to work. Your co-workers get stressed by the perceived lack of progress. You worry that you’ll be exposed as a hack. Ughhh. Suddenly, the whole project seriously sucks.
Stage 4: Epiphany
You’ve done it! You’ve just invented a big, new idea. With a burst of energy and relief, your breakthrough has happened.
Stage 5: Finesse
Now you’re crafting the raw idea to be more strategic and purposeful. Your skill and training really begins to shine through, as you hone and reﬁne your concept into the best possible execution. Now you gain momentum with focused, purposeful engagement. The goal is in sight.
Read more at PrintMag.com: The 5 Stages of Your Creative Process
Let’s get this out of the way to begin with: you are creative! Creativity is a governing force in humanity – an innate function of the mind. It is, at its essence, your outward expression of an inward thought or emotion.
This means that there are two hindrances that can limit your creativity: an internal barrier that limits your imagination and inspiration, and an external barrier that limits your expression or presentation of your creativity.
Traditional marketing – at it’s best – generates ‘top-of-the-funnel’ leads while traditional sales – at it’s best – converts a small percentage of those leads into sales. While in the meantime, marketing blames sales for not delivering enough new business, and sales blames low customer conversion on the lack of quality support from marketing. So what’s the missing link?
This old school theory of Interruptive Sales or “finding the customer rather than the customer finding you” via print, TV and radio media results in ‘leads’ hitting the ‘funnel’ for the sales team to cherry-pick from the ‘top’ based only on their own per-conceived notion of a ‘good lead’… while in reality, only 5% of these leads are ready for that all-important ‘sales call’. So, what happens to all the leads? How are they nurtured into a sales ready position?