March 2013

10 Examples of Storytelling in Web Design

Posted on March 28, 2013

In “Storytelling in Web Design,” there are three most basic aspects of storytelling — character, setting, and action — and offered ways to begin including storytelling in web design using basic design elements. In this article, I will examine ten sites that use storytelling and list the character, setting, and action found in each story.


Can Creatures of Habits Break out of Bad Habits, yes you can!

Posted on March 27, 2013

We all have habits, some are good and some are not so good. We all do love to change something we don’t like about our habits but that requires a lot of effort, displace and motivations. In a recent reading about change, I came a cross what is called the Prochaska Model, which is primarily used in personal training.

The great thing about Prochaska Model is that it divides change process into stages, six to be exact. The important element is to identfy the stage you are at and then follow the strategy to move to next stage. The stages are illustrated in this graph:


Here are more details from the same source:

Stage of Change



Pre-contemplation Not currently considering change: “Ignorance is bliss” Validate lack of readinessClarify: decision is theirs

Encourage re-evaluation of current behavior

Encourage self-exploration, not action

Explain and personalize the risk

Contemplation Ambivalent about change: “Sitting on the fence”Not considering change within the next month Validate lack of readinessClarify: decision is theirs

Encourage evaluation of pros and cons of behavior change

Identify and promote new, positive outcome expectations

Preparation Some experience with change and are trying to change: “Testing the waters”Planning to act within 1month Identify and assist in problem solving re: obstaclesHelp patient identify social support

Verify that patient has underlying skills for behavior change

Encourage small initial steps

Action Practicing new behavior for3-6 months Focus on restructuring cues and social supportBolster self-efficacy for dealing with obstacles

Combat feelings of loss and reiterate long-term benefits

Maintenance Continued commitment to sustaining new behaviorPost-6 months to 5 years Plan for follow-up supportReinforce internal rewards

Discuss coping with relapse

Relapse Resumption of old behaviors: “Fall from grace” Evaluate trigger for relapseReassess motivation and barriers

Plan stronger coping strategies

Hope you find this inspiring each one of us to make the change that will make our life better.

Build your story and you will build your business.

Posted on March 27, 2013

This is a great paper on creating brand story I came across and like to share.. Hope you find it useful.

Storytelling is getting lots of business press these days. And it‘s great to see so much conversation about the persuasive power of stories. We‘ve been struck, however, by the varying and valid definitions of  brand story and storytelling that are being used in business today.


45 Life Lessons, written by a 90 year old

Posted on March 25, 2013

1. Life isn’t fair, but it’s still good.

2. When in doubt, just take the next small step.

3. Life is too short not to enjoy it.

4. Your job won’t take care of you when you are sick. Your friends and family will.

5. Don’t buy stuff you don’t need.

6. You don’t have to win every argument. Stay true to yourself.

7. Cry with someone. It’s more healing than crying alone.

8. It’s OK to get angry with God. He can take it.

9. Save for things that matter.

10. When it comes to chocolate, resistance is futile.

11. Make peace with your past so it won’t screw up the present.

12. It’s OK to let your children see you cry.

13. Don’t compare your life to others. You have no idea what their journey is all about.

14. If a relationship has to be a secret, you shouldn’t be in it.

15. Everything can change in the blink of an eye… But don’t worry; God never blinks.

16. Take a deep breath. It calms the mind.

17. Get rid of anything that isn’t useful.  Clutter weighs you down in many ways.

18. Whatever doesn’t kill you really does make you stronger.

19. It’s never too late to be happy.  But it’s all up to you and no one else.

20. When it comes to going after what you love in life, don’t take no for an answer.

21. Burn the candles, use the nice sheets, wear the fancy lingerie. Don’t save it for a special occasion. Today is special.

22. Overprepare, then go with the flow.

23. Be eccentric now. Don’t wait for old age to wear purple.

24. The most important sex organ is the brain.

25. No one is in charge of your happiness but you.

26. Frame every so-called disaster with these words, ‘In five years, will this matter?’

27. Always choose Life.

28. Forgive but don’t forget.

29. What other people think of you is none of your business.

30. Time heals almost everything. Give Time time.

31. However good or bad a situation is, it will change.

32. Don’t take yourself so seriously. No one else does.

33. Believe in miracles.

34. God loves you because of who God is, not because of anything you did or didn’t do.

35. Don’t audit life. Show up and make the most of it now.

36. Growing old beats the alternative — dying young.

37. Your children get only one childhood.

38. All that truly matters in the end is that you loved.

39. Get outside every day. Miracles are waiting everywhere.

40. If we all threw our problems in a pile and saw everyone else’s, we’d
grab ours back.

41. Envy is a waste of time. Accept what you already have, not what you think you need.

42. The best is yet to come…

43. No matter how you feel, get up, dress up and show up.

44. Yield.

45. Life isn’t tied with a bow, but it’s still a gift.


Creating Engaging & Sharable Graphics

Posted on March 20, 2013

When it comes to creating graphics for visual social networks, there are a few key ideas you should keep in mind to increase your reach and engagement. Your audience wants to be educated. They want to be inspired.


Of course, depending on the network in which you are promoting your content, the visual itself may be the entire piece of content, thus making it equally as important as the content it contains.


This is largely the case when it comes to social networks like Instagram, Pinterest and Vine. While all three allow for the option to link to more information in the comments, caption or description sections, the visual is the content for all intents and purposes since you can’t depend on someone clicking for more information.


When it comes to creating graphics for visual social networks, there are a few key ideas you should keep in mind to increase your reach…


See on


The Power of Structured Pro·cras·ti·na·tion

Posted on March 20, 2013

Through the core of every procrastinator runs the vein of childish rebellion. You’d rather do anything besides what you’re supposed to be doing. And you’d much rather be doing the shiny, fun thing. This happens despite your best intentions and your mostly adult brain knowing that the shiny, fun thing isn’t the smartest way to spend your time.

Highlighted version:

5 Secrets to Use Storytelling for Brand Marketing Success

Posted on March 18, 2013

Today’s strongest marketing team will have room for new roles like the data architect and the brand creative content director. While the former position focuses on all that big data has to offer, the latter focuses on increasing consumer emotional involvement in the brand through social media and content marketing stories as well as on weaving the brand storyline into offline brand experiences and marketing initiatives.

12 Months of Content Marketing Ideas for SlideShare

Posted on March 11, 2013

In a way, content itself is the biggest obstacle keeping marketers from taking better advantage of SlideShare — that is, the obstacle of coming up with content ideas for SlideShare presentations.

After all, once you decide on a concept and structure for a presentation, finishing the presentation usually moves forward quite nicely. The hard part is coming up with the initial idea.

Worth reading:

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