5 Secrets to Use Storytelling for Brand Marketing Success

Posted on March 18, 2013

Today’s strongest marketing team will have room for new roles like the data architect and the brand creative content director. While the former position focuses on all that big data has to offer, the latter focuses on increasing consumer emotional involvement in the brand through social media and content marketing stories as well as on weaving the brand storyline into offline brand experiences and marketing initiatives.

http://www.forbes.com/sites/work-in-progress/2013/02/05/5-secrets-to-using-storytelling-for-brand-marketing-success/