The Influential Power of Customer Experience

Posted on August 23, 2013

The challenge that brands face with creating positive customer experiences is that customer touch points occur across thousands of employees – CSRs, sales associates, service agents, etc. – and Voice of the Customer feedback comes from a multitude of disparate sources – social media, phone calls, emails, survey – so deriving meaningful insights and executing on strategies can be difficult.

http://www.sfgate.com/business/press-releases/article/Loyalty-360-Releases-The-Influential-Power-of-4749225.php