Build your story and you will build your business.

Posted on March 27, 2013

This is a great paper on creating brand story I came across and like to share.. Hope you find it useful.

Storytelling is getting lots of business press these days. And it‘s great to see so much conversation about the persuasive power of stories. We‘ve been struck, however, by the varying and valid definitions of  brand story and storytelling that are being used in business today.

http://www.storytellings.com/images/StoryTellings_360_Brand_Story_Building.pdf