Content Strategy

Five Steps to Storytelling with Data

Posted on August 28, 2013

Data visualization has come a long way since its formative days as the basic pie chart invented over 200 years ago. Now, thanks to the huge upsurge we’ve seen in data and the discourse around its usage, a new design language is emerging that is elegantly simplifying the big data mess into beautiful and meaningful visualizations.


1. Understand the Source

2. Identify the Narrative

3.Define the User Experience

4. Simplicity Rules

5. Avoid Reinventing the Wheel


Habits and UX

Posted on April 2, 2013

“The Power of Habit” book references a 2006 study from Duke University that found that 40% of the actions that people perform each day are habits, not purposeful decisions. Habits impact our daily lives in many different ways, even in how we interact with websites and applications. Being aware of how habits may influence interactions users have with your products can help you design better user experiences.

The Habit Loop

Duhigg breaks down how habits are formed into a very simple habit loop:

  1. cue triggers your brain to respond in a certain way
  2. You respond by doing a routine or action, which could be physical, mental, or emotional
  3. reward is given for doing the routine, telling your brain that the habit is worth repeating in the future


10 Examples of Storytelling in Web Design

Posted on March 28, 2013

In “Storytelling in Web Design,” there are three most basic aspects of storytelling — character, setting, and action — and offered ways to begin including storytelling in web design using basic design elements. In this article, I will examine ten sites that use storytelling and list the character, setting, and action found in each story.


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