Content Strategy

Build your story and you will build your business.

Posted on March 27, 2013

This is a great paper on creating brand story I came across and like to share.. Hope you find it useful.

Storytelling is getting lots of business press these days. And it‘s great to see so much conversation about the persuasive power of stories. We‘ve been struck, however, by the varying and valid definitions of  brand story and storytelling that are being used in business today.

http://www.storytellings.com/images/StoryTellings_360_Brand_Story_Building.pdf

 

Creating Engaging & Sharable Graphics

Posted on March 20, 2013

When it comes to creating graphics for visual social networks, there are a few key ideas you should keep in mind to increase your reach and engagement. Your audience wants to be educated. They want to be inspired.

 

Of course, depending on the network in which you are promoting your content, the visual itself may be the entire piece of content, thus making it equally as important as the content it contains.

 

This is largely the case when it comes to social networks like Instagram, Pinterest and Vine. While all three allow for the option to link to more information in the comments, caption or description sections, the visual is the content for all intents and purposes since you can’t depend on someone clicking for more information.

 

When it comes to creating graphics for visual social networks, there are a few key ideas you should keep in mind to increase your reach…

 

See on socialmediatoday.com

 

5 Secrets to Use Storytelling for Brand Marketing Success

Posted on March 18, 2013

Today’s strongest marketing team will have room for new roles like the data architect and the brand creative content director. While the former position focuses on all that big data has to offer, the latter focuses on increasing consumer emotional involvement in the brand through social media and content marketing stories as well as on weaving the brand storyline into offline brand experiences and marketing initiatives.

http://www.forbes.com/sites/work-in-progress/2013/02/05/5-secrets-to-using-storytelling-for-brand-marketing-success/

12 Months of Content Marketing Ideas for SlideShare

Posted on March 11, 2013

In a way, content itself is the biggest obstacle keeping marketers from taking better advantage of SlideShare — that is, the obstacle of coming up with content ideas for SlideShare presentations.

After all, once you decide on a concept and structure for a presentation, finishing the presentation usually moves forward quite nicely. The hard part is coming up with the initial idea.

Worth reading: http://contentmarketinginstitute.com/2013/02/content-marketing-ideas-slideshare/

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