Five Steps to Storytelling with Data

Posted on August 28, 2013

Data visualization has come a long way since its formative days as the basic pie chart invented over 200 years ago. Now, thanks to the huge upsurge we’ve seen in data and the discourse around its usage, a new design language is emerging that is elegantly simplifying the big data mess into beautiful and meaningful visualizations.


1. Understand the Source

2. Identify the Narrative

3.Define the User Experience

4. Simplicity Rules

5. Avoid Reinventing the Wheel


UX vs. CX

Posted on August 26, 2013

There have been quite a talk over the web about Business Experience on different levels, I thought to collect some info for those who can are interested.

User Experience [UX] is defined solely by the interaction of the User with the Product.
Customer Experience [CX] is the collection of a touch-points throughout the sales & use cycle.
Brand Experience [BX] is the cumulative result of market’s CX, this sum defines the Brand value.



UX professionals typically focus on the design and development of digital interfaces—today that translates primarily into websites, tablet apps, and mobile apps. And, as the name “UX” implies, UX practitioners typically refer to the people who interact with those interfaces as “users.”

To belabor the obvious, CX professionals hardly ever mention “users”—they talk about “customers” instead. They focus on the interactions that customers have at every stage of the customer journey: discover, evaluate, buy, access, use, get support, leave, and re-engage. CX practitioners are interested not only in digital touch points, but also in marketing communications, product packaging, checkout counters, receipts, face-to-face conversations with sales reps, and phone calls to customer service.

Read more about “Educational & Professional Background” and “Tools & Methodologies”

Habits and UX

Posted on April 2, 2013

“The Power of Habit” book references a 2006 study from Duke University that found that 40% of the actions that people perform each day are habits, not purposeful decisions. Habits impact our daily lives in many different ways, even in how we interact with websites and applications. Being aware of how habits may influence interactions users have with your products can help you design better user experiences.

The Habit Loop

Duhigg breaks down how habits are formed into a very simple habit loop:

  1. cue triggers your brain to respond in a certain way
  2. You respond by doing a routine or action, which could be physical, mental, or emotional
  3. reward is given for doing the routine, telling your brain that the habit is worth repeating in the future


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