Interesting Facts

Which Mobile User Are You?

According to G+J EMS Mobile‘s analysis of mobile phone and smartphone users there seem to be four different groups of users: routine users, selective users, enthusiastic users and experienced users.


The enthusiastic users are 18% of the whole of mobile users. They belong to the 14 to 39 age group and use their mobiles very much, making them use their computers’ less and being their main media for social networks and shopping activities.

The experienced users account for 24% and are mostly men between the ages 30 and 49 who use smartphones at work or for their private lives in order to save time.

Routine users are 28% and they’re usually aged between 20 and 29 and use their phones for entertainment.

And finally, selective users (30%) are users who are over forty who are starting to discover the possibilities smartphones offer.


Another interesting article about “12 Types of Cell Phone Users That Drive Us Nuts”

The Truth About Customer Experience

Posted on August 24, 2013

Companies have long emphasized touchpoints—the many critical moments when customers interact with the organization and its offerings on their way to purchase and after. But the narrow focus on maximizing satisfaction at those moments can create a distorted picture, suggesting that customers are happier with the company than they actually are. It also diverts attention from the bigger—and more important—picture: the customer’s end-to-end journey.

If The Brain Can’t Multitask, So?!

Posted on June 2, 2013

Brain can’t multitask when the tasks involve the prefrontal cortex — an area of the brain that requires high attention and focus. Instead, we only task-switch between multiple activities. Only when one activity is so familiar and routine that our basal ganglia can handle it almost unconsciously can we perform multiple tasks at once.

Some interesting facts about our mind and how it works

Exercises Your Memory

Posted on May 29, 2013

Try doing this mental exercise over a 4 week period and you should notice an improvement in your short and long term memory.
When you are ready to go to sleep, go over what you did that day from the time you got up until you get into bed. Start with the time you awoke, got out of bed, follow your entire day step by step until the time you went back to bed. Try to recall as much detail as possible, visualizing in your mind each and every step from beginning to end. In the beginning, you probably wont remember much detail, and you’ll probably move rapidly from task to task or think of the day in large periods of time. However, try to slow down and remember as much as you can to take in as much detail as you can. With time and practice, you will notice significant improvement in your recall of events and details throughout the day.

Video game sharpens seniors’ cognitive skills

Posted on May 6, 2013

It’s a sad fact of life that as we age, our cognitive skills decline. In particular, the “executive function” of our mind diminishes – this function is a key aspect of our memory, attention, perception, and problem solving skills. There may be help, however. Scientists from the University of Iowa are now claiming that by playing a specific video game, test subjects aged 50 and over were able to stop and even reverse the trend.

A team led by Prof. Fredric Wolinsky started with a group of 681 volunteers, and divided them into four groups. One of the groups was assigned to do computer-based crossword puzzles (as a control) for a total of 10 hours. The other three groups played an existing video game known as Road Tour – one group played for 10 hours in a lab, one group for 14 hours in a lab, and one group for 10 hours at home.


Can Creatures of Habits Break out of Bad Habits, yes you can!

Posted on March 27, 2013

We all have habits, some are good and some are not so good. We all do love to change something we don’t like about our habits but that requires a lot of effort, displace and motivations. In a recent reading about change, I came a cross what is called the Prochaska Model, which is primarily used in personal training.

The great thing about Prochaska Model is that it divides change process into stages, six to be exact. The important element is to identfy the stage you are at and then follow the strategy to move to next stage. The stages are illustrated in this graph:


Here are more details from the same source:

Stage of Change



Pre-contemplation Not currently considering change: “Ignorance is bliss” Validate lack of readinessClarify: decision is theirs

Encourage re-evaluation of current behavior

Encourage self-exploration, not action

Explain and personalize the risk

Contemplation Ambivalent about change: “Sitting on the fence”Not considering change within the next month Validate lack of readinessClarify: decision is theirs

Encourage evaluation of pros and cons of behavior change

Identify and promote new, positive outcome expectations

Preparation Some experience with change and are trying to change: “Testing the waters”Planning to act within 1month Identify and assist in problem solving re: obstaclesHelp patient identify social support

Verify that patient has underlying skills for behavior change

Encourage small initial steps

Action Practicing new behavior for3-6 months Focus on restructuring cues and social supportBolster self-efficacy for dealing with obstacles

Combat feelings of loss and reiterate long-term benefits

Maintenance Continued commitment to sustaining new behaviorPost-6 months to 5 years Plan for follow-up supportReinforce internal rewards

Discuss coping with relapse

Relapse Resumption of old behaviors: “Fall from grace” Evaluate trigger for relapseReassess motivation and barriers

Plan stronger coping strategies

Hope you find this inspiring each one of us to make the change that will make our life better.

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