Marketing Tips

Which Mobile User Are You?

According to G+J EMS Mobile‘s analysis of mobile phone and smartphone users there seem to be four different groups of users: routine users, selective users, enthusiastic users and experienced users.


The enthusiastic users are 18% of the whole of mobile users. They belong to the 14 to 39 age group and use their mobiles very much, making them use their computers’ less and being their main media for social networks and shopping activities.

The experienced users account for 24% and are mostly men between the ages 30 and 49 who use smartphones at work or for their private lives in order to save time.

Routine users are 28% and they’re usually aged between 20 and 29 and use their phones for entertainment.

And finally, selective users (30%) are users who are over forty who are starting to discover the possibilities smartphones offer.


Another interesting article about “12 Types of Cell Phone Users That Drive Us Nuts”

Better Presentation

It takes an audience about 15 seconds (at most) to decide whether your presentation is worth their attention. Fritter away those fifteen seconds and your audience will either mentally check out or pull out their phones to start texting.

1. Have somebody else introduce you.

2. Do not tell a “warm-up” joke.

3. Do not begin with “background.”

4. Open with a startling and relevant fact.


Four Major Boo-boos in B2B Sales and Marketing

Posted on August 29, 2013


The world may not be divided into black and white, but in the realm of B2B Sales and Marketing, there are only two kinds of actions: those that are acceptable –strategies that are considered beneficial and sometimes even fall into the category of brilliance, and then there are actions which are a complete waste of time and effort, those which do nothing but destroy the very purpose of it all.


Five Steps to Storytelling with Data

Posted on August 28, 2013

Data visualization has come a long way since its formative days as the basic pie chart invented over 200 years ago. Now, thanks to the huge upsurge we’ve seen in data and the discourse around its usage, a new design language is emerging that is elegantly simplifying the big data mess into beautiful and meaningful visualizations.


1. Understand the Source

2. Identify the Narrative

3.Define the User Experience

4. Simplicity Rules

5. Avoid Reinventing the Wheel


UX vs. CX

Posted on August 26, 2013

There have been quite a talk over the web about Business Experience on different levels, I thought to collect some info for those who can are interested.

User Experience [UX] is defined solely by the interaction of the User with the Product.
Customer Experience [CX] is the collection of a touch-points throughout the sales & use cycle.
Brand Experience [BX] is the cumulative result of market’s CX, this sum defines the Brand value.



UX professionals typically focus on the design and development of digital interfaces—today that translates primarily into websites, tablet apps, and mobile apps. And, as the name “UX” implies, UX practitioners typically refer to the people who interact with those interfaces as “users.”

To belabor the obvious, CX professionals hardly ever mention “users”—they talk about “customers” instead. They focus on the interactions that customers have at every stage of the customer journey: discover, evaluate, buy, access, use, get support, leave, and re-engage. CX practitioners are interested not only in digital touch points, but also in marketing communications, product packaging, checkout counters, receipts, face-to-face conversations with sales reps, and phone calls to customer service.

Read more about “Educational & Professional Background” and “Tools & Methodologies”

The Truth About Customer Experience

Posted on August 24, 2013

Companies have long emphasized touchpoints—the many critical moments when customers interact with the organization and its offerings on their way to purchase and after. But the narrow focus on maximizing satisfaction at those moments can create a distorted picture, suggesting that customers are happier with the company than they actually are. It also diverts attention from the bigger—and more important—picture: the customer’s end-to-end journey.

The Influential Power of Customer Experience

Posted on August 23, 2013

The challenge that brands face with creating positive customer experiences is that customer touch points occur across thousands of employees – CSRs, sales associates, service agents, etc. – and Voice of the Customer feedback comes from a multitude of disparate sources – social media, phone calls, emails, survey – so deriving meaningful insights and executing on strategies can be difficult.

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