Social Media

Kicksend – App of the week!

I have been using this app for a while, it’s very useful and handy when you want to send large amount of images with large sizes. It’s very easy, drag and drop and enter the email of the person you are sharing with. That’s it!

I hope you find it useful!

Kicksend Sending lots of full-quality photos to your family is usually painful. Kicksend makes it easy to send, receive, and view photos and videos on any device, anywhere.

iPhone app:

Android App:

Also you can download a MAC and PC version.


More Facebook friends, more stress! -study

Are Your Facebook Friends Stressing You Out?

Per a new report from the University of Edinburgh Business School, the more friends you have on Facebook — or, perhaps more accurately, the more “friends” you have on Facebook — the more stressed you’re likely to be about having them.

More highlights:

The Brandsphere Infographic: Looking Beyond Paid, Earned, Owned Media

Introducing The Brandsphere

Social networks and channels present brands with a broad array of media opportunities to engage customers and those who influence them. Each channel offers a unique formula for engagement where brands become stories and people become storytellers. Using a transmedia approach, the brand story can connect with customers differently across each medium, creating a deeper, more enriching experience. Transmedia storytelling doesn’t follow the traditional rules of publishing; it caters to customers where they connect and folds them into the narrative. In any given network, brands can invest in digital assets that span five media landscapes:

1. Paid: Digital advertising, banners, adwords, overlays

2. Owned: Created assets, custom content

3. Earned: Brand-related conversations and user-generated content

4: Promoted: in-stream or social paid promotions vehicles (e.g. Twitter’s Promoted products and Facebook’s Sponsored Stories)

5. Shared: Open platforms or communities where customers co-create and collaborate with brands. (e.g. Dell’s IdeaStorm and Starbuck’s MyStarbucksIdea.)

Any combination of the five media strategies defines a new Brandsphere where organizations can capture attention, steer online experiences, spark conversations and word of mouth can help customers address challenges or create new opportunities. Each media channel connects differently with people and thus requires a dedicated approach integrating tangible and intangible value. Doing so ensures a critical path for social media content: relevance, reach and resonance.



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