The Influential Power of Customer Experience

The challenge that brands face with creating positive customer experiences is that customer touch points occur across thousands of employees – CSRs, sales associates, service agents, etc. – and Voice of the Customer feedback comes from a multitude of disparate sources – social media, phone calls, emails, survey – so deriving meaningful insights and executing on strategies can be difficult.

http://www.sfgate.com/business/press-releases/article/Loyalty-360-Releases-The-Influential-Power-of-4749225.php

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